The Curve Group Re-boots Website

Posted on June 24, 2013

Improved visitor experience, responsive design and lots more Curvy characters also added as HR services firm’s online presence gets major overhaul.

The Curve Group, one of the UK’s leading HR Services companies, has re-launched its corporate website to reflect the re-branding of two of its companies and the addition of a new business – Curve Contractors.
Curve Outsourcing is now called Curve RPO and Curve Outplacement is now known as Curve HR Consulting. In a crowded marketplace The Curve Group branding stands out and its popular family of illustrated characters has been extended with new ones including everything from a woman crashing through a glass ceiling and a Usain Bolt pose.

At the same time the site has been made both easier to navigate and responsive to different web-enabled devices (PC, tablet and mobile), significantly improving the visitor experience. New animated characters have also been designed to add to the unique look and feel of the brand and there is a massive increase in content across the site, including the staff gallery which features all The Curve Group team and 30 words to describe each of them.

The Curve Group Co-Owner Lyndsey Simpson said:

Recent recruitment statistics report that there are c.19,000 recruitment companies in the UK with 12,000 of them having less than 5 staff so it’s a very crowded, fragmented market. With over 40 staff and a turnover that now places us in the top 5% of recruitment businesses, we are continuing to grow but in a way that retains our quirky, independent edge. One of the ways we have done this is through our unique branding and the new website shows our continued investment, especially in our family of characters. Whether you want to download the latest whitepaper or case study, share a CV or simply see what we do, this site allows you to do it. We hope customers like it as much as we do.

Web design company Howell Penny completed the site overhaul.

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