The future CEO’s answer to ‘profit or purpose?’

“Last year, I revealed the full details of a five-year survey of Generation Ys. These respondents are more likely to be in the C-suite of the future by virtue of their companies’ nominating them to attend a London Business School Executive Education development programme, from which we derived our survey population. We asked a series of questions to understand if there are dominant paradigms toward work and leadership, which may reveal for us a preview of the future CEO’s priorities. In previous blogs, I’ve discussed how this sample of Gen Y planned to stay no longer than five years in any job, and how work-life balance and organisational culture were more important than traditional benefit packages in choosing their employer. We learned that 90% plan to stay no longer than five years with their company and over a third no longer than 24 months.”


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