Breaking The Mould


It’s all too easy to be comfortable with your lot and stand still. But with this approach, you’ll be overtaken by competitors and suddenly your lot won’t seem quite so good. As the American musician and all-round maverick Frank Zappa once said: “Without deviation from the norm, progress is not possible.”

In this month’s edition of Elite Business magazine, Lyndsey Simpson discusses the importance of disruption in business with The Curve Group’s Marketing Manager Ben Rigby.

Click here to read the article