Strategy Not Working? Have You Tried Pivoting?
Posted on May 15, 2015
The global financial crisis forced us to re-model our business. We learnt a valuable lesson in 2008. It didn’t matter how great our plan was, nor how much our customers loved us, the market moved against us and we had three choices:
1. Plough on with the existing strategy (providing senior and executive search into FTSE 100 Financial Services and Management Consultancies) and try and ride out the storm
2. Close up shop and go and do something else
3. Pivot our strategy
We chose number three.
Lyndsey Simpson reveals how pivoting transformed The Curve Group’s fortunes in her latest article for Startups.co.ukBack To News